We're Secret Kiwi Kitchen. Since 2020, we've been creating award-winning baking mixes and edible flowers in Aotearoa, New Zealand using real ingredients, the kind a Kiwi mum would reach for in her own pantry: non-GMO flour, free-range eggs, and grass-fed dairy.
Flowers you can actually eat. Baking mixes that go from bowl to oven in minutes. Homemade results that look bakery-worthy and taste like they're made from scratch.
The way it was always meant to taste.
One pack, endless possibilities — a few ways to make it your own.

An autumn showstopper — delicate apple roses baked over a salted-caramel blondie base.
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A bright citrus twist on the blondie mix — a customer favourite (thanks, Happy Tummy NZ).
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A peanut butter and marshmallow-fluff sandwich, decorated into spooky Halloween art.
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Zingy lemon filling under a dreamy marshmallow cloud.
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A summery, three-ingredient dessert — light, airy and creamy all at once.
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All the icing — this peanut-butter frosting is fluffy, moreish and made for chocolate cake.
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Light, fluffy and almost mousse-like — the more you whip it, the better it gets.
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Not just for baking — rose, sesame and honey turn thick homemade labneh into something specia...
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Flowers Now in our US Warehouse. Mixes arrive early August!!
Secret Kiwi Kitchen in the press.

December 2021
As Seen In Kia Ora Magazine: Secret Kiwi Kitchen
In print
July 2021
Secret Kiwi Kitchen's Buttermilk Pancake & Waffle Mix Nominated for FMCG Business Product of the Year
In print
February 2023
NZ Entrepreneur Magazine: Founders Focus Secret Kiwi Kitchen
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November 2024
Secret Kiwi Kitchen's Lauren Lulu Taylor on Radio New Zealand
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May 2021
Supermarket News Check OutWhat's New Feature: Secret Kiwi Kitchen's Old-School Treats
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April 2021
Secret Kiwi Kitchen's Buttermilk Pancake is already getting press! As seen in Urban List: The Feed
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Soda Rise Up Finalists: Secret Kiwi Kitchen
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February 2026
Secret Kiwi Kitchen Featured in Kia Ora Magazine
In printWe love to send our customers members-only deals, recipes, and share ideas and tips. We won't fill your inbox with junk: we never share your email address, and only mail ocassionally