Secret Kiwi Kitchen has been featured by Mindfood as part of a national reader giveaway celebrating New Zealand-made food brands. Founder Lulu Taylor reflects on how the business grew from a lockdown project packing mixes into coffee bags to a colourful range of baking mixes, spice blends, and edible flowers now featured in one of New Zealand’s leading lifestyle magazines.

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About Secret Kiwi Kitchen

Secret Kiwi Kitchen is a New Zealand food brand founded by cookbook author Lauren Lulu Taylor in 2020 during Auckland’s pandemic lockdown. What began as a small kitchen project has grown into a colourful range of award-winning, natural baking mixes, spice blends, sauces, and edible flowers inspired by New Zealand ingredients and global flavours.

Secret Kiwi Kitchen founder Lauren Lulu Taylor and our Ginger Crunch Slice Mix just landed in NZ Woman's Weekly's What's Hot Right Now. Available now at Briscoes, coming soon to Woolworths.

We Made It Into Your Home & Garden Magazine! We have some exciting news to share — Secret Kiwi Kitchen's...

Most baking mix brands don't want you to look too closely at the ingredients list. We're the opposite. From grass-fed NZ dairy and real Bourbon vanilla to the chemicals you'll never find in our flour — here's the full story of what goes into every Secret Kiwi Kitchen mix, including the honest caveats.

A 104th birthday celebration, family gathered around the table, and cupcakes that disappeared before the birthday cake. One customer story that reminded us exactly why we do what we do.

Auckland student Ollie Neal put Secret Kiwi Kitchen Chocolate Cake Mix head-to-head against homemade cake in a blind science fair taste test — and the results surprised everyone.