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Slice of cake with vanilla frosting on a plate next to a package of Secret Kiwi Kitchenvanilla cake and cupcake mix.
Secret Kiwi KitchenVanilla cake and cupcake mix packaging with floral design on a white background
Secret Kiwi Kitchen Vanilla cake with whipped cream and passion fruit on a white cake stand, with a vanilla cake mix box in the background.
Secret Kiwi Kitchen vanilla cupcakes with white frosting and Secret Kiwi Kitchen dried flower petals on a wooden plate.
Secret Kiwi Kitchen Vanilla Bundt Cake glazed with white royal icing
Four small glazed donuts with white icing, Secret Kiwi Kitchendried flower petals, and citrus zest scattered on a dark slate board.
A two-layer vanilla cake with white cream frosting, topped with fresh red raspberries and dried blue flower petals, with a slice cut out showing the raspberry filling.
A round citrus cake with sliced orange wheels on top and a Secret Kiwi Kitchen Only Sunshine dried orange and yellow petals scattered across the surface, with one slice cut out and placed beside the cake. The cake sits on a black wire cooling rack over a white marble surface.
Slice of cake with vanilla frosting on a plate next to a package of Secret Kiwi Kitchenvanilla cake and cupcake mix.
Secret Kiwi KitchenVanilla cake and cupcake mix packaging with floral design on a white background
Secret Kiwi Kitchen Vanilla cake with whipped cream and passion fruit on a white cake stand, with a vanilla cake mix box in the background.
Secret Kiwi Kitchen vanilla cupcakes with white frosting and Secret Kiwi Kitchen dried flower petals on a wooden plate.
Secret Kiwi Kitchen Vanilla Bundt Cake glazed with white royal icing
Four small glazed donuts with white icing, Secret Kiwi Kitchendried flower petals, and citrus zest scattered on a dark slate board.
A two-layer vanilla cake with white cream frosting, topped with fresh red raspberries and dried blue flower petals, with a slice cut out showing the raspberry filling.
A round citrus cake with sliced orange wheels on top and a Secret Kiwi Kitchen Only Sunshine dried orange and yellow petals scattered across the surface, with one slice cut out and placed beside the cake. The cake sits on a black wire cooling rack over a white marble surface.

Vanilla Cake & Cupcake Mix

$8.99

Bake beautifully light, fluffy, and incredibly moist cakes with our Vanilla Cake & Cupcake Mix. Made with real vanilla bean powder (never artificial vanilla flavouring), it delivers a rich, authentic vanilla taste that's perfect for every occasion.

Delicious on its own, it's also the ideal canvas for your favourite flavours and decorations. Add fresh berries, citrus zest, chocolate chips, sprinkles, spices or edible dried flowers to create a cake that's uniquely yours.

Please note: We are currently shipping products in our New Zealand packaging. For US Nutrition Facts, please refer to this page.

 

Looking for inspiration? Try adding:

  • Fresh lemon or orange zest
  • Freeze-dried raspberries or strawberries
  • Matcha powder
  • Ground cinnamon or chai spices
  • Almond or coconut extract
  • Passionfruit pulp
  • White chocolate chips
  • Chopped pistachios
  • Rose water and dried rose petals
  • Our colourful edible dried flowers for a stunning finish

Each pack makes 12 cupcakes or one 20cm (8-inch) cake.

Crafted in New Zealand using premium local and imported ingredients, simply add eggs, oil and water for bakery-quality results every time.

Perfect for

  • Birthday cakes
  • Cupcakes
  • Layer cakes
  • Celebration cakes
  • Wedding and baby shower cakes
  • Edible flower cakes
  • Everyday baking
Ships from Southern California, USA · Arrives in 2–4 business days
Order by 12pm PT for same-day dispatch
Shopping from New Zealand? Visit our NZ site
Baking Instructions

Add from your pantry:

2 eggs
1/2 cup vegetable oil or butter
1 cup boiling water (1 1/2 cups for cupcakes)
1-2 teaspoons vanilla extract (optional)
Flavouring of choice (optional)

Preheat the oven to 180°C/350°F.

Prepare a 20cm (8 inch) cake pan by lining with baking paper. In a large bowl, add contents of the mix, eggs, oil (or butter), and water. Mix well for 1-2 minutes until lumps dissolve.

Pour the batter into the cake tin and bake for 27-32 minutes, or until a toothpick or knife comes out clean when you test the centre. Remove from oven and leave in pan for 10 minutes. Let cool completely before icing.

Ingredients

Wheat Flour, Sugar, Maize Starch, Whole Milk Powder (Contains Emulsifier (Soy Lecithin)), Tapioca Starch, Raising Agent (Sodium Bicarbonate), Acidity Regulators (Sodium Acid Pyrophosphate, Calcium Phosphate), Sea Salt, Vanilla Extract.

Allergens

Contains: Gluten, Wheat, Milk, Soy.

Nutrition Information

Serving size: 35g · Servings per pack: 12
Per serving: Energy 530 kJ · Protein 2.5 g · Fat, total 0.9 g · — saturated 0.5 g · Carbohydrate 26.5 g · — sugars 18.3 g · Sodium 286 mg
Per 100g: Energy 1514 kJ · Protein 7.1 g · Fat, total 2.6 g · — saturated 1.4 g · Carbohydrate 75.7 g · — sugars 52.3 g · Sodium 817 mg

Secrets: Answered Tips & tricks from our kitchen

Tap the tin on the bench for an even crumb

Before it goes in the oven, drop the filled tin firmly on the bench a couple of times. It releases big air pockets so your cake bakes level, with a fine, even crumb.

Use oil instead of butter for a moister cake

Swap the butter for a neutral oil in cakes and cupcakes. Oil keeps the crumb tender and moist for days, where butter can firm up once cooled — it is Lulu's go-to.
What's inside

Real ingredients, nothing to hide

The good stuff that goes into every pack — and nothing that shouldn't.

Real Vanilla Bean

Real Vanilla Bean

Genuine vanilla bean extract. You can see the little flecks.

The real thing
Marlborough Sea Salt

Marlborough Sea Salt

Hand-harvested Marlborough sea salt — clean, mineral and bright. The quiet seasoning that makes everything else taste more like itself.

Small but mighty