Giving Back
Giving Back
Choosing kindness
Kindness isn't an abstract idea — it's something we try to practise through small, deliberate actions.
Communities & causes
Who we support
Donating products to fundraisers, helping local teams with raffles and events, bringing celebration cakes to children who might otherwise miss out, and planting trees along the way.
In everyday moments
Doing right by people
Kindness also shows up in the small things. When a customer calls with a concern, we try to make it right — sometimes that's a replacement, sometimes a refund, sometimes simply taking the time to listen properly. We don't always get everything perfect, but we do care about how people feel when they interact with us.
Where it started
Born in a hard moment
Secret Kiwi Kitchen began during the pandemic — a time marked by uncertainty, isolation and a lot of anxiety about the future. Like many small businesses born then, we weren't trying to build something big or bold. We wanted to bring a little joy into local kitchens and communities: something comforting and familiar at a moment when very little felt steady. That intention hasn't changed.
Small joys
Kindness in everyday life
We love knowing our products turn up in people's lives in big and small ways — birthday cakes, celebrations and fundraisers, but also in the quieter moments: a cup of tea with a friend, a pause in the afternoon, a small act of self-care like a latte finished with a sprinkle of edible flowers. Food that doesn't demand an occasion.
Why it matters
Small, thoughtful things still count
The world feels a little chaotic at the moment. Everything moves fast, opinions are loud, and it's easy to feel disconnected. We don't pretend a baking mix or a packet of flowers can fix that — but we do believe small, thoughtful things still matter. So we'll keep doing what we can: showing up, supporting where we're able, and being part of people's lives in ways that feel genuine and kind.
x Lulu